BI or Business Intelligence dashboards are information management solutions that are used for data analyzes. By means of filters and actions, data is visually displayed in graphs in a screen, so that the information is clearly arranged and clear. Dashboards can be easily (and securely) shared, for example via a browser, which makes them very popular.
With BI dashboards you can combine information from multiple systems, such as combining information from the ERP system with information from the webshop, Google Analytics and Excel files. With such a dashboard you have the opportunity to see how the entire ordering process is performing from front to back, so you can measure your goals in a better way.
The difference between a dashboard and a report is that a dashboard provides high level information and a report in detail, both can be acomplised with a BI tool.
Examples of BI tools are, Microsoft PowerBi and Google Data Studio.
What is the goal of a BI Dashboard?
Dashboards are specially designed for analyzing data from (different) systems, in order to improve decision-making, and to test whether the goals that have been set are being achieved.
With a powerful, automated business intelligence tool, stakeholders build dashboards to view data, draw conclusions and take action.
How can I use a BI dashboard for my webshop?
BI tools can link with the database of a system. All data is stored in the database, for example from the webshop, such as article information and customer information. If your webshop is linked to, for example, an ERP or fanacial system and Google Analytics, then you have insight into the data from separate systems and combine the information.
A BI tool can bring the data together in these systems and provides a total overview, even if you record data in an Excel, this can be combined. That way you gain insight into the total process.
For example: Purchasing can be made easier by having a dashboard that provides insight into articles that are runners in the webshop (this information comes from Google Analytics) and how this relates to the current stock and the delivery time of the supplier (from the ERP system), so that people can respond to this at an early stage.
What are the benefits of a BI Tool?
- Insight into multiple systems
- Management information
- Highlighting certain information
- Fast up-to-date insight (no hassle with compiling Excel’s)
- Making connections between certain information